How fast is Conversational Commerce growing?

Conversational commerce refers to the use of messaging apps, chatbots, live chat, and voice assistants to enable customers to interact with businesses and make purchases in a more natural, conversational way. This approach aims to create a seamless and personalized shopping experience, blurring the lines between traditional retail and digital spaces. This concept is trending globally and particularly in Saudi Arabia, driven by high mobile and social media penetration, preference for messaging, and booming e-commerce.