How fast is ILIA Beauty growing?

ILIA Beauty is a clean beauty brand founded in 2011 by Sasha Plavsic, headquartered in Laguna Beach, California. The company is known for creating makeup and skincare products that combine clean, sustainable ingredients with high-performance formulas. ILIA Beauty emphasizes cruelty-free, vegan, and eco-friendly products, and their formulations often include active levels of skincare ingredients like hyaluronic acid and niacinamide. Some of their popular products include the Super Serum Skin Tint SPF 40, Limitless Lash Mascara, and Multi-Sticks. The brand has gained significant popularity due to the rise of the "clean girl" beauty trend and its commitment to transparency and sustainability.