How fast is Intelligent Commerce growing?

Intelligent commerce refers to the evolution of e-commerce, driven by advanced technologies such as artificial intelligence (AI), machine learning, and real-time data. This approach aims to enhance customer experiences, boost operational efficiency, and accelerate business growth by automating repetitive tasks, improving decision-making, and personalizing interactions throughout the buying journey. Unlike traditional e-commerce, which relies on static rules, intelligent commerce dynamically responds to context, behavior, and business logic in real time.