Makeup refers to cosmetic products applied to the face, eyes, lips, and skin to enhance appearance, conceal blemishes, or create artistic designs. It is a subcategory of cosmetics, which are broader substances intended for cleansing, beautifying, promoting attractiveness, or altering appearance of the body. Makeup can be used for self-expression and is utilized by both women and men. Globally and in Saudi Arabia, the beauty market, including makeup, is significant and evolving. Saudi Arabia, in particular, has a rich history of beauty rituals and is experiencing a shift towards natural beauty and subtle enhancements, with a focus on skincare over heavy makeup. The Saudi Arabian beauty and personal care market is projected to reach around $60 billion by 2025.
