How fast is Omnichannel Distribution growing?

Omnichannel distribution is a business strategy that integrates all available sales and distribution channels, both online and offline, to provide customers with a unified and seamless shopping experience. This approach ensures customers can interact with a brand and make purchases consistently across various touchpoints, such as physical stores, websites, and mobile apps, offering flexibility like buying online and picking up in-store. It's a trending concept globally, especially with the rise of e-commerce, and is significant in Saudi Arabia due to digital transformation and tech-savvy consumers.