How fast is On-Demand Streaming Services growing?

On-demand streaming services provide digital access to video, television shows, films, and audio content at user request, freeing them from fixed broadcasting schedules. This form of media consumption leverages internet and IPTV technologies. Common monetization models include subscription (SVOD), ad-based (AVOD), and transactional pay-per-view (TVOD). The market is experiencing growth globally, including in Saudi Arabia, where local platforms like Shahid and STC TV are gaining prominence alongside international services.