How fast is Personalised Insurance growing?

Personalised insurance is a customer-centric approach to insurance that tailors offerings to the unique needs, preferences, and risk profiles of individual customers, moving away from traditional one-size-fits-all products. This involves using data analytics and technologies like AI to gain insights into customer behavior, allowing insurers to offer customized products, pricing models, and coverage options. The benefits for customers include policies that better fit their specific circumstances and potentially lower premiums, while insurers can see increased customer engagement, satisfaction, and retention.