Watermelon Ecosystem is a Dubai-based startup founded in 2020 by Omar AlShamsi, operating as a B2B marketplace to transform the food and beverage (F&B) industry. It connects F&B buyers and sellers across the supply chain, offering technological and financial solutions to enhance efficiency, transparency, and sustainability. Key products include Watermelon Market (online marketplace), Watermelon POS (cloud-based point-of-sale), Watermelon Finance (working capital loans), Watermelon SAAS (inventory, analytics, CRM), and Watermelon Marketing. The company secured a US$4 million Series A funding in July 2024, valuing it at US$29 million, to accelerate growth and expand its market presence. Watermelon Ecosystem also focuses on supporting local farmers and promoting sustainable practices.
